Macmillan Cancer Support named charity with best brand

Charity

Macmillan Cancer Support has been named the charity with the best brand in 2013 in the annual Third Sector Charity Brand Index, which is compiled in partnership with Harris Interactive.   Based on a survey of more than 3000 UK adults,  the index gauges public awareness of charity brands by asking respondents to give their impressions of charities they were aware of , their relevance, whether they trusted them and how likely they were to donate to them.  They were asked to fill out an online questionnaire over a three-week period in June-July.  The top 10:

  1. MacMillan Cancer Support
  2. Great Ormond Street Hospital Children’s Charity
  3. Cancer Research UK
  4. Help for Heroes
  5. Royal British Legion
  6. RNLI
  7. British Heart Foundation
  8. NSPCC
  9. Comic Relief
  10. Guide Dogs