Customer profile

Customer profiling is an area that we have lots of experience in. We can construct question modules the help you understand your customers in terms of segments and sub groups. Understanding customers this way helps you in two ways:

1. Helps you communicate with your existing customers in relavant ways depending upon their profile.

2. Helps you search for and win new customers based on your improved understanding of your existing customer profiles.

Mistakes that companies make when attempting to ‘do it yourself’ would be to look mainly at demographics (age/employment status etc) and not to include questions about attitudes and other more psychological factors.