Competitor positioning

Competitor positioning – a set of questions that establishes your relative position in the market relative to competitors.

Building on our brand research module, competitor positioning helps you understand how people view your brand versus competitors.

Typically we ask customers which brands they consider competitors to yours. How similar they are to you and areas of difference. This helps to establish a relative positioning for your brand that can be used in your advertising, marketing and internally. A consistent competitive position is one of the key’s to marketing success.

Mistakes that people often make when attempting to understand relative competitor positioning revolve around the choice of competitor sets and the pre-determined view of the company that can affect the outsome of the survey. A key success factor is to let customers guide you as far as possible and we can advise on this process based on our experience.

contact us for help with competitor positioning.