Buying criteria

Establishing potential customers’ buying criteria is a very important area for winning new customers. If you can further establish not only what factors are important but also┬áthe relative importance of these factors then you can certainly win more customers, improve service levels and improve profitability.

This area is particularly difficult to research well. How would you establish the relative importance of price and convenience for example?

If this sounds like an area that might interest you then please contact us and we can help you out.